The owner of Kidz Biz has been in this business for the past 7 years.
This experience enables us to provide a perfect blend of facilities to please both children and adults alike, as adults must remain with their children in the centre at all times and want a pleasant environment themselves whilst their children are having fun!  You told us that:

Adults wanted…

A modern, clean and fresh environment.
Pleasant dining areas with healthier food choices.
Comfortable seating areas for relaxing.
Clean toilet facilities.
A good, polite standard of service.
Newspapers and magazines to read.
Background music.
Somewhere to park; ‘Pay and Display’ is acceptable as long as it is near the entrance. (Free parking on Sundays).
Disabled access & large disabled toilet.
Air Conditioning in the party areas with music playing facilities.
Membership services and payment by Debit / Credit cards with cash-back facility.
Whilst price was important, 79% of customers were happy to pay a little more for the above facilities/services.

Children wanted … (edited by their parents..)

A large, fun and safe area in which to let off steam with their friends with lots
of different ways to develop and challenge their ‘safe’ skills.
To be free just to mess around and be happy interacting with other children.
To have treats, i.e. sweets, ice lollies, slush drinks.
To play good value games machines.

Therefore, Kidz Biz has been tastefully designed around facilities and comfort for adults and fun for children, and priced accordingly - so hopefully you will want to come back again and again!
 
General Rulez of Play

A height restriction of 4ft 9in (1.45mtrs), sorry, NO exceptions!
Socks must be worn, no bare tops - long sleeves recommended.
Children must be supervised by an adult at all times.
Jewellery and all sharp objects including badges must be removed before entering the play frame.
Food and drink should only be consumed at the seating areas provided.
Only food and drink purchased at Kidz Biz can be consumed in the centre.